>> Illustration, 2D Animation
LEST is an ethical, boutique clothing brand, creating small runs of custom bow-ties from old couches and chairs that would otherwise be destined for a landfill. These animated GIFs were hand-drawn on a traditional animators lightbox, to give an organic and peppy nature to the work, in order to represent the brand’s environmental convictions and optimism that change can happen–and be beautiful.
USAGE: Website & Social Media
